Trick 1 / 5
The big word
The big words on a pack usually fall into five groups. Do you know which two most deserve your attention?
- The size tells you how much, not what. E.g. MAXI, “pack familiar” (family pack), “+25% grátis” (+25% free).
- The type of product tells you what it is, not what it’s like. E.g. granola, “bolachas” (biscuits), “fiambre” (cooked ham).
- An adjective is a promise. E.g. “crocante” (crunchy), “delicioso” (delicious), “doce” (sweet).
- The name is just a name. E.g. Vital, Original, Premium, “Clássico” (Classic).
- An ingredient has to be on the ingredients list. E.g. “mel” (honey), “morango” (strawberry), “peru” (turkey), chocolate. But how much?
The two that deserve the most attention: names and ingredients.
Coming up: a claim like “light” is bound by strict rules. See trick 4.
If a name caught your eye, don’t let it decide for you. Focus on the ingredients: here, the honey. More on that later.
