When an ingredient appears in the product’s name, or the front of the pack highlights it in words or pictures, the brand is, as a rule, required to say how much of it the product contains. On this pack, the ingredient is “Peito de peru” (turkey breast). Look for the percentage next to it on the ingredients list, or beside the product name.
Usually, but not always: the law makes exceptions.
Seen in an online shopTwo packs of sliced turkey. One is 60% turkey, the other 93%. What makes up the rest? It’s on the list.
And what’s left?
93% turkey
7% for everything else.
60% turkey
40% for everything else.
Both lists are long. The difference is how much room is left for what isn’t turkey.
If an ingredient caught your eye, look for its %: on the list, or next to the product name.
Stay in the loop
Repeat’s news by email, in English. The printable guide is in Portuguese.
